The program is the first multi-channel (omni-channel) loyalty program, in the electronics industry that has innovation and mobile in focus and aims to enhance the customer experience GERMANOS, which this year completes 40 years in the Greek market
WarplyPay® is the next version of mobile commerce platforms that provides one click native checkout and tokenization out of the box. Imagine how implementing a super convenience checkout process in your entire omnichannel communication strategy will increase transactions conversions.
Warply launches two new strategic business units, “Warply Audiences" and “Warply Mobility". “Warply Audiences” & “Warply Mobility” offer specialized services indicative of Warply’s complete perspective of Mobile Marketing.
Rich and interactive push notifications for iOS, Android and Web. Warply has just added two ground-breakingfeatures to our constantly upgraded CRM services - "Location based Newsletters" and "Website push notifications" that are already available, exclusively via “Warply Engage 2.0”.
Some people have the notion that modern advertisement is rapidly evolving into a fully technical and data driven profession. This is completely wrong and this article is here to help marketers from both worlds - clients and agencies, understand the basics and take the ball back to the strategic and communication regime.
It’s really common to think of modern life living and all the habits we have come to adopt. Putting an alarm clock in the morning, playing Candy Crush Saga on the way to work, ordering food from our favorite app while watching a movie at home, or organizing our work with project management tools, like Asana.
Taking a step further, technology and innovative features, similar or identical to the ones Warply provides, offer the possibility to predict users’ behavior and act upon it. Harvesting behavioral data and capitalizing on effective tags systems create full user profiles.
As mobile offers increase in popularity, marketers have to be prepared to understand the entire flow from distribution to redemption. This post attempts to explain the 3 key elements about mobile offers that marketers should be aware of as they take advantage.
FACT: Advertising has become a less favorable form of engagement for consumers over the past decade. Despite smartphone penetration nearing close to 51% in the US, spending on mobile ads still lags spending on online ads by a huge margin.
The ascent of mobile advertising depends on 2 critical factors: relevance to the customer and ROI to the advertiser. In an age of prevalent data, it is only a matter of time before processes converge to bring value to each component in the mobile advertising space.
The dichotomy of branding vs direct response is not trivial. Both sides have merits and advocates touting the value of each. In the past, the majority of internet advertising dollars spent, over 80%, have been on direct response. What are the key differences?