LG B2B ACADEMY Club Loyalty Program powered by Warply

LG recently launched LG B2B ACADEMY Club loyalty program – it is the 1st rewards program for professionals who can now register, book tickets, get rewards and many other benefits via lgb2bacademyclub.gr.

LG has been running B2B technical seminars over the last 10 years by LG B2B ACADEMY, but the enhancement with the reward scheme is a true breakthrough step, towards digital transformation of the Academy, aiming mainly to provide convenience and more benefits to all LG B2B customers.

LG has awarded Warply as the partner with the expertise for this great program, while Warply team is responsible for the program strategy, the rewards scheme, the design and development plus the overall management of the B2B loyalty program, while using the sophisticated “Warply Engage" loyalty and customer engagement platform for all the functions and tasks.

In summary, LG B2B ACADEMY Club loyalty program is a major digitization project for educational programs that LG has been organizing for over 10 years and covers the needs of lifelong learning in the areas of air conditioning and information display.

Overall, LG B2B customers have the opportunity to enter this online exclusive education club, register and book their ticket for specialized technical seminars by well-established trainers, get e-certifications and surveys, gain reward points and redeem them in gifts.

Μore deeply, LG B2B ACADEMY Club loyalty program offers:

• Online ticket booking and seminars check-in mechanism
• Points’ collection and redemption
• Automated certifications and questionnaires
• Gift redemption
• Online couponing
• Seminar calendar and branded content
• Messaging for customer engagement via email, web push, inbox
• automation campaigns
• segmentation
• real time analytics reports

Furthermore, the sophisticated loyalty scheme which rewards personalized customer actions, aim to change users’ behavior within the “LG B2B ACADEMY Club”. The reward program distinguishes from others, for the user experience and its innovative features that will soon be complemented with additional ones.