The main challenge was to create a contest that would be simple to participate, connected to offline purchases of the specific premium fuel EKO Racing 100, from 520 different gas stations! From a technical view, the implementation of the contest was particularly demanding and difficult because:
Keeping business objectives and digital transformation best practices in mind, Warply mapped a rigorous business plan encompassing both the establishment of an effective digital presence and the strategic implementation of the EKO App.
Under this brief and those challenges in mind, Warply designed proposed and created “EKO Racing 100”, omni-channel contest campaign that was launched early April 2019 and will be completed by 9th of June 2019. Users can enter EKO App or Website contest and upload their purchase receipt in order to win FLAGS (reward points). When a receipt is identified as unique and has fulfilled the validation criteria, FLAGS are rewarded to the user, respective to the receipts amount.
Users can redeem their FLAGS either from the EKO App or the Website and use them to declare their participation in the contest, in accordance to their prize preference they wish to win. The more FLAGS redeemed on a specific prize, the greater the possibilities in winning their preferred prize!
Warply’s Software Engineers implemented this highly demanding omni-channel contest campaign “EKO Racing 100”, ensuring high performance and optimal integration with multiple systems:
As part, of this partnership, EKO’s App is connected to Warply Engage, which makes EKO’s core business more effective and efficient by offering the following services:
These innovative features are offered via a single CRM platform, uniting all users’ reaching points - desktop, mobile and tablet. These new services establish Warply Engage, as one of the most innovative and integrated omni-channel marketing automation platforms worldwide. Warply Engage offers EKO’s company the opportunity to build a robust mobile strategy, empowering them to put their finger on the pulse of their customers by connecting with their customer base in the most relevant and effectively.