London calling - Amazon Go launches in Europe

Just a few hours ago, Amazon announced the opening of the Amazon Go store in London. Inspired by the high demand for an exceptional omnichannel retail experience with no queuing, no checkout, as well as the utilization of business intelligence and deep learning, Amazon Go was born.

The number of customers which choose to make purchases via their smartphones is constantly increases, since mobile solutions are becoming more frequently present in our everyday activities. More specifically, mobile merchant wallets is one of the fastest growing trends concerning the future of mobile payment technology and this is because it offers speed, convenience and most importantly security for consumers. In the case of Amazon Go, there is the perfect connection of traditional retail business with mobile and latest technologies. And it is super.

Source