The “merchant digital wallet” – The future in loyalty programs

Many can claim that the crisis period is synonym to low prices and discount offers. However, consumers are not seeking only for that. In contrast, they want to feel that brands care about them, rewarding them for their consumer habits, as well as for their overall interaction with the brand.

Especially, when users spend almost more that 85% of their daily life in mobile, then we all can understand the inevitable connection between loyalty programs and mobile.

What’s next?

Merchants mobile wallets are the natural continuation of loyalty programs through the integration of a mobile wallet and mobile payments services with the loyalty program of the brand. Merchants and retailers are able to offer to their customers a complete digital “wallet”, to which they can “load” money and complementary mobile services, like loyalty points, mobile coupons, mobile tickets and many more and complete their transactions directly through the app. It is the natural evolution that will not only increase loyalty, but also sales!

The advantages of mobile wallet and digital payments (mobile payments) contribute significantly to the provision of a complete and innovative consumer experience with a variety of advantages also for merchants. Among those, we could indicatively mention the following:
i. Upgrading of users’ experience, who can easily and safely buy directly through the mobile app of the merchant,
ii. The creation of an additional channel for first party data collection regarding consumers’ preferences, providing at the same time valuable insight to marketers and
iii. Sales increasing, through the creation of an enhanced and advanced point of sale, in which users have access 24/7.

Consumers love feeling that they are important for the brands. And they show their love by being loyal to them. But they don’t love carrying around thousands of plastic loyalty cards, loyalty coupons etc. Providing them with a mobile loyalty app and let them do everything in one place – their smartphone. Plenty of safety certifications can guarantee the transactions safety. 

WarplyPay is the first retailers’ mobile wallet that  innovative Mobile Payments Gateway, offering exactly what users want – mobile payments, mobile coupons, mobile tickets, natively within merchant’s rewarding app, without being redirected to a third party environment. Last but least, WarplyPay offers the lowest rates commissions. Explore WarplyPay here.