Burger King launches $5 monthly coffee subscription

Burger King launched a coffee subscription service, for $5 per month and customers can get a small, hot cup of coffee every day at participating locations. From Amazon GO to Netflix and Starbucks, the subscription model has become a much-embraced centerpiece of brands in the new economy.

Burger King’s new subscription service via mobile app, aims to acquire new users, mainly from Starbucks. This is a check mate move, proving once more, how important rewards' programs are in retail, plus how mobile has already being dominant, helping brands increase revenue and customer growth.