AB Vassilopoulos, part of Ahold Delhaize group and one of the largest supermarket chains in Greece, has nominated Warply to be a strategic partner towards digital transformation, with the new “AB Vouchers” mobile couponing suite. Aiming to facilitate b2b corporate customers, the grocery chain invested in innovation and chose Warply to design and deliver a state-of-the-art mobile couponing ecosystem, based on the needs of both b2b and b2c corporate customers.
The new “AB Vouchers” mobile B2B couponing suite is based on two major pillars – a pioneering mobile application for end-user and the customer engagement and couponing platform “Warply Engage” - and is aiming at completely replacing all hard copy vouchers that were used so far.
Via the mobile app “AB Vouchers” users are able to log in, view and cash out their personalized discount vouchers. Users are also able to monitor vouchers’ expiration date and receive push notifications for every new voucher available in their personal account.
“Warply Engage” platform provides all corporate ΑΒ clients with an HR account, to manage all vouchers which they offer to their employees as an extra benefit. Easy distribution online process, automations and complete analytics are some of the features available for each HR account.
As the food retailing industry changes and new competitors move forward in order to adapt to the changes happening in the world, supermarket chains will need to partner with third parties to deliver cutting-edge technologies.