Facebook just a couple of days ago launched Facebook/Instagram shops in an attempt to support local businesses that suffer from the COVID lock-down. Fashion retail is down 89% in the US and out of home business is suffering a 70% decline.
Facebook shops, although already accessible by large retail corporations is also launching a seamless integration with existing customer rewards programs from individual brands. Facebook loyalty works with automated custom audiences, allowing every marketer to use Facebook ad manager as an easy to manage CRM tool. However, the scope of such a tool is limited and a more powerful loyalty engine with omnichannel capabilities need to come into the rescue. One of the most prominent candidates for such an endeavor is Warply Engage, the state of the art AI loyalty cloud. Warply Engage has already started integration with Facebook/Instagram stores and can deliver out of the box customer journeys such as:
1. Reward liking & sharing messages
Customers need to complete the connection between their loyalty card and Facebook account once and from that moment, every message they like or share will give them a small reward. Depending on the importance of the message this can be anything between $0.05 and $0.25. Compare this to the costs of advertising on Facebook!
Liking & sharing can be done via your own mobile commerce app (through Warply SDK) or just on Facebook as usual. All points are available automatically via our omnichannel loyalty to your ecommerce or your ECR-POS system.
2. Let them check-in at your physical stores
Traditional loyalty schemes reward customers if they buy something which is obviously an understanding starting point. However, a visit to a store can be valuable as well even if people are not buying or are not able to find the right product. Sometimes coffee shops are excluded from loyalty schemes as well.
By rewarding customers who are ‘checking in’ on Facebook you can reward people just for visiting your store: they might buy something next time!
3. Ask for their opinion
Online reviews are powerful: they can make or break your business. If you got 15 positive comments stating you're beauty products are the best, chances are dozens of people will visit your store. Customers who are not happy with a recent purchase will usually contact your online messaging interface first before complaining online, so don't worry about that.
You can invite customers who made a recent visit to your store to write a review on your Facebook page, or share their experience on Instagram with content they can create, thus rewarding advocacy. That's something you can reward them for with a few points credited onto their loyalty card as well. Did you know people tend to be more positive if they are receiving a reward?
Last but not least you could send them a birthday mail based on their date of birth on Facebook. Since we're able to automate this process you don't have to worry about forgetting someone's birthday!