Praktiker Hellas, the leading Greek DIY & Home Improvement Network, recognizing the evolving needs of modern customers, found in Warply the strategic partner to plan and implement the journey to its digital transformation, via an omni-channel loyalty program for its customers. What Praktiker required was a personalized, but at the same time measurable method for rewarding its customers, in order to be able to not only satisfy their needs according to their preferences, but also to increase the sales results.
The goal was to introduce a loyalty program that has simple yet effective processes that customers can engage with, while managing to stand out in a very competitive market. Warply had to cover all the necessary steps, from the strategy of the loyalty scheme, to technical implementation and migration, to program management execution.
myPraktiker is an omnichannel loyalty program in which customers can collect and redeem loyalty points from all stores and e-shop, earning a discount on their purchases. Users can easily register through the mobile app, the website or stores. Upon completion of myPraktiker registration, users become members of a “community” with unique privileges and exclusive discounts, while earning extra points for special occasions, such as their birthdays. Users are able to to monitor the loyalty points they have collected, receive personalized offers and discount coupon and stay up-to-date with the brand's latest news. The myPraktiker allows to understand all these innovative features to accel and discount coupons and stay up-to-date with the brand’s latest news.
More specifically, the myPraktiker App allows:
- Keep track of collected points as well as monitor how many points they need to collect for their next redemption
- View their transaction history
- Be notified of new Leaflets & Catalogs, exclusive offers, news & services
- Find details about stores through an interactive map
As part, of this partnership, myPraktiker is connected to Warply Engage Loyalty Platfom, which makes Praktiker’s core business more effective and efficient by integrating/offering the following services: analytics, mobile communication-based campaigns, mobile coupons, push notifications, automation campaigns, newsletters and marketing automations.
In the first few months since the launch date, the omnichannel loyalty program already has more than 50,000 members, demonstrating that myPraktiker is a great digital project. In the era of endless options and attention, customers don't just need incentives to remain loyal to a brand, but they also need the right ones. Within this context and considering user experience as a top priority, Warply offers personalized and effective experience, in order to satisfy even the most demanding users.
