To avoid costly issues down the road, it's important to have a security strategy for app development

Chatbots - the next big thing

The state of the art methodology for product development nowadays!

Seven of the most successful retail electronics customer's loyalty programs and the commercial strategy behind them.

A location-based service is piece of software, which can track your exact position. How is this utilized in the context of an omnichannel marketing strategy you might ask ? The data point of your customer’s location can be a huge advantage at a campaign optimization level over your competitors.

Do you want to buy the best marketing automation for your company? Read the following tips by the experts...

Benefits to consumers are already visible and acceptance is remarkable! P2P transactions are part of our everyday lives, facilitating our day to day micro-transactions!

In today’s mobile-first world, where mobile applications conquer people’s daily life, users have been perfectly familiarized with the concept of push notification.

Are you interested in learning how can deliver a successful push notification campaign? Here are 5 simple ways to do that!

In the old days, loyalty to brands used to appeal more to older audiences, probably because of the nature of the incentives provided, which were commonly limited to discounts. Now, loyalty schemes have been updated to appeal to millennials alike.

Food delivery is a part of the every day routine for a lot of people, because of their fast paced lifestyles. But this carefree experience for customers must be carefully crafted by brands. Top-of-mind brands need top-of-mind mobile apps as a part of the omni-channel experience their modern customers seek.

As mobile usage skyrockets, app developers and brands continuously struggle in a highly competitive ecosystem to earn users' trust, increase downloads and app usage, and eventually monetize.

As discussed in one of our previous blog posts, app developers and brands continuously struggle in a highly competitive ecosystem to earn users' trust, increase downloads and app usage, and eventually monetize.