The Do's and Don'ts of In-App Messages

As discussed in one of our previous blog posts, app developers and brands continuously struggle in a highly competitive ecosystem to earn users' trust, increase downloads and app usage, and eventually monetize. 

Innovative mobile technology enables marketers and publishers to draw users' attention in the right places, ensuring viewability and conversions.

In-app messages consitute an effective tool, so as to increase engagement over time and incentivize in-app actions that lead to monetization.

We offer some actionable, mobile insights in order to capitalize on all the possibilities that in-app messages enable, based on our know how, market experience, and innovative technology.

"For many brands, mobile is moving towards focusing more on retention and engagement than acquisition, in which apps play a key role.

Push notifications can be a pricey mistake to fix as opposed to in-app messages that can be rolled out more subtly and tested without compromising the user experience"

Mobile Marketer

{Do} Make the Most of a Rich App Page

Contrary to push notifications, in-app messages offer the possibility to use longer text, images and interactive visuals in general, as well as links.

An in-app message would either take the form of a small, text notification, or a brand-aligned visual that includes a call-to-action button.

Engage your audience with fresh content, create an in-app messages flow, tag users and then segment them accordingly. That creates the added value of better profiling, more accurate personalization and, ultimately, more conversions.

Choose wisely depending on the in-app message's objective. We prompt you capitalize on deep linking, and guide users into the targeted areas inside the app.

What are some examples of in-app messages' purpose?

• installing an update 
• rating the app 
• capitalizing on an offer 
• trying out an new in-app feature
• finishing a transaction

and many more, depending on the app purpose.

{Don't} Underestimate In-App Messages' Reach

You reach all users, not only opt-ins, with push notifications. However, in-app messages can be even more targeted, more personalized and finally more effective.

Warply's technology enables sophisticated user tagging and profiling, with end goal to achieve optimum targeting efficiency. 

{Do} Experiment

Experiment. Review. Repeat.

Push notifications and in-app messages can be combined, so as to provide to apps and brands more and better user engagement.

Each tool has its unique advantages. When defining your strategy and drafting a plan, take both into consideration and employ them accordingly to meet different commmunication and engagement objectives. 

{Do} Capitalize on an Efficient and Cost-effective Solution

In-app messages are a great engagement tool that is cost-effective. You communicate to already acquired users, given the ability to fine tune frequency, content and message according to your objectives. It is not the first time we elaborate on user retention versus user acquisition, and the benefits of effectively engaging users. Simply keep in mind that mobile is a channel that resembles a sales funnel: you want to upsell your most valuable users, and give them a truly valuable and interesting (mobile) experience.

Hope you enjoyed this blog post! We help you on the way of making the most of your mobile efforts and transform mobile into your revenue stream.