At the end of the day there can be only one app for food delivery
Food delivery is a part of the every day routine for a lot of people, because of their fast paced lifestyles. But this carefree experience for customers must be carefully crafted by brands. Top-of-mind brands need top-of-mind mobile apps as a part of the omni-channel experience their modern customers seek. In order to establish a strong correlation between your brand and your services, you need to keep in mind that product quality is only one part of the mix. As there are options for every taste, the competition among delivery apps is equally high, therefore you need a mobile app strategythat is going to "stick" with users. In order to keep mobile users satisfied, even before the food arrives, you need to offer them a smooth - running experience requiring as little effort on their behalf as possible.
No matter the cuisine or the eternal dilemma between dessert vs food, here are 5 essential qualities your mobile app strategy must integrate:
Know your users: It may go without saying, that careful strategy planning is as important as successful execution. First and second party data are pure insights on your customer base preferences and will help you define the path to purchase of every persona. Make the most of what you already have! Even if your business is not in position technology-wise, partnering up with CRM and Loyalty providers and data-aggregators can help you to get to know your customers.
Ease in app-interaction & personalization: Be as accommodating to your users as possible. Design an application that "remembers" mobile user info and order history when entered for the first time with in-app behavior profiling, deliver push notifications on special mobile offers and discounts, with the added option to "add to your basket" in one tap and enable quick payment solutions with Digital Wallets. With the previous being said, it is of paramount importance for the app to have one specific call to action, as much as it may be tempting to introduce a large variety of them. One click actions and “add to cart” functionality will do the trick. These are just a few examples of how to ensure that the user is guided and supported all the way to the sales funnel.
Target your users in their context with location based targeting: By utilizing Geofencing technology, you can reach your customers in their context when and where it is actually more relevant to them. Warply’s location analytics API, can provide you with Whether they are at home or before a basketball game begins, now there is a way to know when to interact effectively.
Time dependent offers: make offers mutually beneficial for your customers and your business! Incentivizing customers with scheduled time dependent offers, before or after expected workload pick times- for instance the match half-time or Friday evening. This allows for a more efficient workload management and a smoother sales curve, while increasing the perceived value of your products. Another interesting time-dependent case is a communication just before your customer is about to churn. Warply’s cohort analytic diagrams and Warply Rule section, is your trusted ally into succeeding at that highly important task.
A successful food application must be integrated with the brands character, effectively target users and accommodate their individual needs at all times. The catering industry has been trendier than ever and innovative actions are required to stand out from the competition. However, there is a huge selection of tools to come to the aid of your app, enhance customer engagement and increase retention rates. Geofencing, Push notifications, Digital Wallets are only a few, but when used effectively, they produce amazing results.
Food will always be a part of consumers' everyday life. By bearing in mind the above aforementioned, your food delivery app can be, too!