Konstantinos Kolivanis - FREZYDERM interview

Konstantinos Kolivanis, Digital Marketing Director of FREZYDERM explains the need of transition from traditional marketing to e-marketing. People are spending their time using mobile phones rather than watching TV or reading magazines.
Moreover, Konstantinos Kolivanis explains why FREZYDERM is using B2B loyalty program and informs us that in near future they aim to create a B2C program in order to strengthen relationships with their consumers. According to Konstantinos Kolivanis, company's adaption of new technologies constitutes the key to their development.