The program is the first multi-channel (omni-channel) loyalty program, in the electronics industry that has innovation and mobile in focus and aims to enhance the customer experience GERMANOS, which this year completes 40 years in the Greek market
As mobile offers increase in popularity, marketers have to be prepared to understand the entire flow from distribution to redemption. This post attempts to explain the 3 key elements about mobile offers that marketers should be aware of as they take advantage.
The ascent of mobile advertising depends on 2 critical factors: relevance to the customer and ROI to the advertiser. In an age of prevalent data, it is only a matter of time before processes converge to bring value to each component in the mobile advertising space.
Nikko Patrelakis, the worldwide famous music composer and musician talks to John Doxaras and Instant, about music, technology, artificial intelligence and machine learning and the ways these can be connected.