EKO, a member of the Hellenic Petroleum Group, one of the largest energy groups in South East Europe and a leading company in the Greek oil sector, with currently a network of over 1000 fuel stations, nominated Warply as a strategic partner in mobile, to accelerate digital transformation and innovation.
Having a mobile channel, can positively influence a company’s bottom line as the company is able to envision new approaches for engaging customers, with relevant offers and to collect data from customers to facilitate improved strategic decision-making.
The fuels and convenience retail business is changing, with increased competition and new products and services providing customers with a menu of choices, that they never had before, so we need to ensure that our customer offering is relevant and competitive.
New technologies are crucial to make this change, so that data and the information from it can be flexible. For instance, where operational technology has not been networked traditionally with digital, oil companies can bring together technologies like cloud, analytics to enhance the existing business. Transformation is the name of the game.
The new application allowing EKO to meet the diverse needs of every driver or home user. The app adopts various technologies and has many uses in order to meet the needs of the modern consumer, including the ability to:
Order heating oil with one click: customers have immediate information about fluctuations in oil prices and can order directly without visiting a service station;
Register their corporate EKO Card numbers online to access their latest transactions or transaction history: transactions can be viewed real time, wherever the customer is;
Enter their “virtual garage” to organize their vehicle’s service needs: in addition to a full history of their “vehicle's health”, customers can be notified instantly of imminent obligations, such as insurance, exhaust card, etc.;
Find the nearest petrol station through the app’s interactive map: within a few seconds, customers are directed to the service station that is at the closest distance and which offers the best price;
Receive push notifications about contests, useful tips, and news: customers are always made aware of the most current news in the “fuel world”.
With these features on its app, EKO is able to enrich the user experience, increase engagement, and create a stronger connection with consumers. EKO app is a smart application, which was created to ensure a fast-working and user-friendly customer platform, aligns with EKO’s vision of remaining at the top of the Greek market, which includes being an organization that is technologically innovative.
As part, of this partnership, EKO’s App is connected to Warply Engage, which makes EKO’s core business more effective and efficient by integrating/offering the following services: analytics, mobile communication-based campaigns, and marketing automations.
New developments are unlocking potential right across the energy sector, creating opportunities for those who can adapt and scale fast. As the Petroleum industry changes and new competitors move forward in order to adapt to the changing world, petroleum companies will need to partner with third parties to deliver Cutting-Edge technologies.