How to choose the best marketing automation for your company? Read the following tips by the experts...
The field of Marketing Automation is growing at an astonishing rate, there are important statistics which all marketers have to know:
There are nearly 8 times more companies using marketing automation now than in 2014.
91% of the most successful users agree that marketing automation is “very important” for the overall success of their marketing across channels
63% of the very successful companies use marketing automation tools extensively and 37% of them, achieved best-in-class status with limited use.
B2C marketers who are using automation, in everything from birthday emails to cart abandonment programs, have seen conversion rates as high as 50%.
Benefits of Loyalty Automation tools are:
Taking tasks out of marketers hands, allowing focus on new and more exciting projects
Better targeting of customers
Improving the customer experience
Save time managing campaigns
Minimize human error in campaigns
Reduce staffing costs
Effective multichannel marketing
Loyalty Automated tools became even more necessary. By using the right loyalty automation tool, you can convert prospects into customers by delivering personalized and relevant content.
1. Prepare a complete list of the features you may need
Before you start looking for different tools, it is important to put together a brief list of the feature and elements that are important to you.
2. Identify a list of nice-to-have features
Establish your next steps and prepare a list of nice-to- have features. Think about your personas where you want them to be at the end.
3. Select a tool that will be flexible and will support future needs
Find a tool with flexible levels of permissions and full workflow control.
4. Define KPI’s
Identify the KPI’S that are important to you, the ones that will help you measure what is important. Check if the automation tool can help to achieve your targets.
5. Understand internal hidden cost
Identify hidden cost related to additional development that may be required, changes in day to day business, and also modifications on existing processes.
6. Define your Channels
When you define your channels, ensure that each channel can be easily integrated with the automation tool.
7. Be present until the end
Explore the entire customer journey and be present with your customers from on boarding process until check out (payment) to ensure a smooth customer experience.
The apparent result?
You will generate significant streams of revenue for your organization and produce an increased return on investment.
Warply Engage is the most innovative Loyalty Automation & CRM platform that enables marketers to gain insights on their users' activity, create campaigns and target their users efficiently thanks to plethora of data, such as behavioral, geographical and demographic data.
The pioneering Omni-channel platform connects data (POS, 3rd party merchants, walk-in data etc) and at the same time facilitating you to find your customer’s fingertip, create flexible users audiences and provide them with valuable content.
Warply Loyalty & CRM platform stands out because of her innovative features such as loyalty tiers and points, automated loyalty rules, recommendation widgets, personalized and location based campaigns, real time analytics and rich push notifications.
Through Warply Engage Loyalty Platform you have the opportunity:
To set up loyalty rules and build loyalty schemes
Add users to segments and create personas
Set events and trigger actions
Deliver unlimited automated campaigns (push, in-app, web push, newsletter, sms etc.)