Warply launches two new strategic business units, “Warply Audiences" and “Warply Mobility". “Warply Audiences” & “Warply Mobility” offer specialized services indicative of Warply’s complete perspective of Mobile Marketing.
“Warply Audiences" is a specialized service for user data collection in real time through Warply’s platform as well as through its’ mobile apps. “Warply Mobility" is our new division that treats the design and creation of mobile applications!
"Warply Audiences” is now enhanced with the new Rich ad format of "polls", that gives the opportunity to brands to do research by running short polls on mobile, through push notification campaigns. Thus, brands can collect data for targeted audience -through short questionnaires - while providing instant motivation to users so as to answer their questions (see our previous blog post). For example, a company that already has a mobile app, through the new service "Warply Audiences" can learn details and preferences of its users - and at the same time - increase the engagement of those who have already downloaded the app. As a result, we can achieve the best performance in research and also increase consumers’ engagement.
"Warply Mobility" is our specialized service on the design and development of mobile applications. "Warply Mobility" has already a large portfolio with many applications, for a diversity of clients such as: AB Vassilopoulos, Fanta, Spitogatos.gr, Bwin, Skroutz.gr, El Corte Ingles, Heineken, elCulture.gr, Nissan, Vodafone, Baneasa Shopping City, etc..
Warply over the last 3 years, creates applications according to new trends and consumers’ needs and demands. Thus, we are well-known for delivering outstanding mobile applications due to great design and tech features.
Take for example Warply’ s success story: Epistrofi app, a breaking through mobile app we designed for EFG Eurobank’s mobile marketing for credit card loyalty scheme. The majority of EFG Eurobank’s credit cards are connected to the program Epistrofi, which credits a percentage of every transaction in a virtual wallet for use as a discount in future transactions.
Warply managed to give EFG Eurobank’s Epistrofi, thus loyalty program a new communication channel through itshigh-designed, completely functional app! (find out more on Epistrofi app here).
Exploiting Warply's two new services, “Warply Audiences” & “Warply Mobility” along with "Warply Ad Network" can offer brands a unique mobile marketing "experience", throughout their customer’s whole journey - from acquisition to engagement and finally monetization of their goals.